Position: Senior Manager - Marketing and Sales
Location: Gurgoan
Experience: 5+ years in FMCG with expertise in ATL/BTL Activities or good experience in the Marketing.
We are seeking a highly skilled and experienced Senior Manager in Marketing and Sales to lead our marketing efforts and drive sales growth through effective ATL and BTL activities.
Responsibilities:
- Develop and execute comprehensive marketing strategies to drive brand awareness and market penetration.
- Lead the planning and implementation of ATL activities, including advertising campaigns, TV and radio commercials, and other mass media initiatives.
- Manage BTL activities such as promotions, events, sponsorships, and point-of-sale displays to enhance brand visibility and engagement.
- Build and maintain strong relationships with key stakeholders
- Monitor and evaluate the performance of marketing campaigns and sales initiatives, adjusting strategies as needed to achieve business objectives.
- Mentor and guide a team of marketing and sales professionals, fostering a culture of innovation, collaboration, and excellence.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5 years of experience in FMCG marketing and sales roles, with a proven track record of success.
- Extensive experience in planning and executing ATL and BTL activities, including advertising campaigns, promotions, and events.
- Excellent communication and interpersonal skills, with the ability to build and maintain effective relationships with internal and external stakeholders.
- Proven leadership experience, with the ability to inspire and motivate a team.