Product Marketing Manager
- Develop and execute comprehensive marketing strategies, including analyzing competition, creating positioning, messaging, and campaigns to ensure market leadership.
- Collaborate with external partners such as Google and MediaTek to plan and execute co-marketing campaigns, maximizing brand exposure and market reach.
- Manage platforms like Amazon and Flipkart throughout the product lifecycle, ensuring effective preheat, launch, and sustenance strategies.
- Create consumer-centric content including messaging, product guides, product pages, and videos, ensuring consistency across all channels.
- Develop and implement go-to-market strategies for portfolios, identifying key market segments and channels for maximum impact.
- Align internal teams and external stakeholders on positioning, messaging, and marketing strategy for different products, fostering strong communication and collaboration.
Requirements:
- MBA in Marketing or related field.
- Proven experience in marketing strategy development and execution, preferably in relevant industries.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Experience in collaborating with external partners for co-marketing campaigns.
- Proficiency in platform management tools like Amazon and Flipkart.
- Exceptional written and verbal communication skills with a keen eye for detail.
- Ability to thrive in a fast-paced, dynamic environment and work effectively in cross-functional teams.
Additional Skills (Preferred):
- Experience in digital marketing, including social media, PR, and digital advertising.
- Knowledge of retail marketing and out-of-home (OOH) marketing strategies.
- Certification in digital marketing or related field (e.g., Google Digital Unlocked).