Responsibilities:
1. Develop and execute a comprehensive corporate content strategy that aligns with the company's communication goals and target audience. This includes creating compelling and impactful content for various channels such as the website, blog, social media, and corporate collateral.
2. Collaborate with internal stakeholders to gather information and insights for content creation, ensuring consistent brand messaging, tone, and voice across all corporate communication channels.
3. Conduct market research to stay informed about industry trends, customer needs, and competitor activities, using this information to inform content development and identify opportunities for proactive media engagement and thought leadership.
4. Optimize content for search engines and track content performance using relevant analytics tools, making data-driven decisions to improve content effectiveness.
5. Plan, coordinate, and manage public relations activities, including press releases, media interviews, media outreach campaigns, and building relationships with key media contacts, journalists, and industry influencers.
6. Develop and execute corporate events such as conferences, seminars, and product launches, creating event strategies, budgets, and timelines to achieve communication objectives and maximize attendee engagement.
7. Create and distribute event-related communications, invitations, and promotional materials to enhance event participation and awareness, while securing speaking engagements and thought leadership opportunities at industry conferences and events.
8. Develop and implement internal communication strategies to foster employee engagement and alignment with corporate values and goals. This includes creating and distributing internal communications materials, organizing town hall meetings, employee forums, and facilitating open dialogue.
Qualifications:
1. Bachelor's degree in communications, public relations, marketing, or a related field. Advanced degree preferred.
2. 4+ years of experience in corporate communications, public relations, or related roles.
3. Strong knowledge of corporate communications principles, strategies, and best practices.
4. Proficiency in communication tools, digital platforms, and analytics for content creation, distribution, and measurement.
5. Excellent written and verbal communication skills, with the ability to craft clear and impactful messaging.
6. Creative thinking and the ability to develop unique content ideas and innovative communication strategies.
7. Strong analytical skills to interpret data, measure communication effectiveness, and make data-driven decisions.
8. Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
9. Familiarity with SEO, social media marketing, and emerging communication trends and technologies.
10. Strong leadership and team collaboration skills to work effectively with cross-functional teams and external partners.
Skills:- Public Relations, Content Strategy and Content Writing
